Hi, I’m Amnah.
I am an experience designer in Dallas, TX who is driven by a passion to create meaningful experiences through inclusive design. I currently lead UX/UI and Visual Design at Booz Allen Hamilton where I transform the digital experiences of users across multiple industries. I have worked closely with the Federal government and other institutes including, U.S. General Services Administration’s Office of Government-wide Policy Data Services (GSA OGP DS), National Institute of Neurological Disorders and Stroke (NINDS) and The BRAIN Initiative to lead their website modernization efforts.
My creative outlet is designing greeting cards and interior decorating - I have a knack for clean, minimal design and truly appreciate minimal living and art.
My Design
Beliefs
My design beliefs are simple and can be summed up in three core principals that I hold: empathy, consistency, and collaboration.
Building a connection with the user through empathy. A user’s perspective helps us design better and for inclusivity. My goal is to always deliver designs that address the users needs.
Building a consistent design language. I am a strong believer and advocate for design systems. Design systems enhance the user experience and streamlines the entire design process from prototyping to the development workflow.
Collaborating with teammates to deliver the best innovative solutions. I have found that the more creative minds, the better the solutions. I thrive off of spaces where collaboration and teamwork culture is strong.
Case Studies
NINDS.NIH.GOV Intranet REDESIGN | UX/UI design lead
Enhanced employee engagement and connectivity with internal communication.
The NINDS intranet redesign simplified the user experience through achieving minimalism and intuitive design. The redesign improved the design and functionality of the ‘Popular Tools & Resources’ feature and the customizable ‘My Links’ feature.
Client: National Institute of Neurological Disorders & Stroke | NINDS
PAYMENTACCURACY.GOV MODERNIZATION | UX/UI DESIGN LEAD
Built a data-driven site to enhance user understanding of Federal spending of taxpayers’ dollars.
Paymentaccuracy.gov website modernization efforts optimized user engagement through designing clear and concise data visualizations as well as, creating intuitive, user-friendly, and well-structured information architecture.
Client: Office of Management & Budget | OMB
NINDS DESIGN SYSTEM | UI & VISUAL DESIGN LEAD
Improved the NINDS digital experience through creating visual consistency & cohesion.
The NINDS Design System is a collection of essential styles, components, and standards for creating better NINDS web pages. The design system streamlines the process of prototyping and developer workflows as well as, gives product owners and content editors detailed content and accessibility guidance.
Client: National Institute of Neurological Disorders & Stroke | (NINDS)
BRAIN.GOV BRAND IDENTITY | VISUAL DESIGN LEAD
Developed BRAIN at 10 branding assets to celebrate its 10 years of Innovation.
The BRAIN at 10 visual assets establish a strong and recognizable brand presence that resonates with its audience. The brand development included designing fourteen 508 compliant BRAIN at 10 typesets, Social Media Toolkit, and presentation templates.
Client: The BRAIN Initiative
NINDS.NIH.GOV REDESIGN | UX/UI design lead
Re-envisioned & modernized the NINDS homepage.
The modernized NINDS homepage redesign uses a cohesive visual design language and aligns with the U.S. Web Design Standards (USWDS). The user-centered design implements a smart search with popular keyword matches, reformatted and restructured content by user type, and custom designed brand-adherent iconography.
Client: National Institute of Neurological Disorders & Stroke | NINDS
BRAIN.GOV REDESIGN | UI & VISUAL DESIGN LEAD
Refined the BRAIN Initiative homepage for brand and design consistency.
The refined BRAIN Initiative homepage design aligns seamlessly with the BRAIN Initiative’s new brand guidelines. The homepage implements a user centric design approach, is modern, and clean.
Client: The BRAIN Initiative
RESEARCH.NINDS.NIH.GOV REDESIGN | UX/UI design Lead
Created a functional mobile-first and web responsive Intramural homepage.
The improved NINDS Intramural homepage offers users a smart search with popular keyword matches, intuitive navigation, and organized content by topic areas.
Client: National Institute of Neurological Disorders & Stroke | NINDS
brain explorer | UI & VISUAL design lead
Empowered the way high school students understand the human brain.
Designed an educational platform called ‘Brain Explorer’ for high school students. The game-like interface allows users to explore five fundamental questions about the brain in a fun and meaningful way.
Client: The Brain Initiative
ACF.HHS.GOV INTRANET REDESIGN | UX/UI DESIGN LEAD
Connected employees to ACF resources and updates.
The new modernized ACF Connect user experience includes an engaging ‘My Dashboard’ feature and follows a consistent design language that aligns with ACF’s style guidelines.
Client: Administration for Families & Children | ACF