Hi, I’m Amnah.
I am an experience designer in Dallas, TX who is focused on creating meaningful experiences through inclusive design. I currently lead UX/UI design for Booz Allen Hamilton where I transform the digital experiences of users across multiple industries. I have worked closely with the federal government and other institutes including U.S. General Services Administration’s Office of Government-wide Policy Data Services (GSA OGP DS), National Institute of Neurological Disorders and Stroke (NINDS) and The BRAIN Initiative to manage their full-site redesigns and modernization efforts.
My creative outlet is designing art prints and greeting cards for Minaret Paper Co., and interior decorating - I have a knack for clean, minimal design and truly appreciate minimal living and art.
Design
Approach
My design approach is simple and can be summed up in three core principals that I hold: empathy, consistency and collaboration.
Building a connection with the user through empathy. A user’s perspective helps us design better and for inclusivity. My goal is to always deliver designs that address the users needs.
Building a consistent design language. I am a strong believer and advocate for design systems. Design systems improves an organizations user experience and streamlines the entire design process from prototyping to the development workflow.
Collaborating with teammates to deliver the best innovative solutions. I have found that the more creative minds, the better the solutions. I thrive off of spaces where collaboration and teamwork culture is strong.
NINDS.NIH.GOV Intranet REDESIGN | design lead
Enhanced employee engagement and connectivity with internal communication.
The NINDS intranet redesign simplified the user experience through achieving minimalism and intuitive design. The redesign improved the design and functionality of the ‘Popular Tools & Resources’ feature and the customizable ‘My Links’ feature. Read an in-depth case study here
Client: National Institute of Neurological Disorders & Stroke | NINDS
NINDS DESIGN SYSTEM | DESIGN LEAD
Created a consistent visual design language across NINDS.
The NINDS Design Guide is a one-stop digital resource for creating better web pages that comply with the U.S. Web Design Standards (USWDS). The design guide provides NINDS product owners and content editors with design, content, and accessibility guidance for when creating and editing web pages.
Client: National Institute of Neurological Disorders & Stroke | (NINDS)
BRAIN.GOV BRAND IDENTITY | UI DESIGNER
Developed BRAIN at 10 branding assets to celebrate its 10 years of Innovation.
The BRAIN at 10 visual assets establish a strong and recognizable brand presence that resonates with its audience. The brand development included designing fourteen 508 compliant BRAIN at 10 typesets, Social Media Toolkit, and presentation templates.
Client: The BRAIN Initiative
NINDS.NIH.GOV REDESIGN | design lead
Re-envisioned & modernized the NINDS homepage.
The modernized NINDS homepage redesign uses a cohesive visual design language and aligns with the U.S. Web Design Standards (USWDS). The user-centered design implements a smart search with popular keyword matches, reformatted and restructured content by user type, and custom designed brand-adherent iconography.
Client: National Institute of Neurological Disorders & Stroke | NINDS
BRAIN.GOV REDESIGN | UI DESIGNER
Refined the BRAIN Initiative homepage for brand and design consistency.
The refined BRAIN Initiative homepage design aligns seamlessly with the BRAIN Initiative’s new brand guidelines. The homepage implements a user centric design approach, is modern, and clean.
Client: The BRAIN Initiative
RESEARCH.NINDS.NIH.GOV REDESIGN | design Lead
Created a functional mobile-first and web responsive Intramural homepage.
The improved NINDS Intramural homepage offers users a smart search with popular keyword matches, intuitive navigation, and organized content by topic areas.
Client: National Institute of Neurological Disorders & Stroke | NINDS
brain explorer | design lead
Empowered the way high school students understand the human brain.
Designed an educational platform called ‘Brain Explorer’ for high school students. The game-like interface allows users to explore five fundamental questions about the brain in a fun and meaningful way.
Client: The Brain Initiative
ACF.HHS.GOV INTRANET REDESIGN | DESIGN LEAD
Connected employees to ACF resources and updates.
The new modernized ACF Connect user experience includes an engaging ‘My Dashboard’ feature and follows a consistent design language that aligns with ACF’s style guidelines.
Client: Administration for Families & Children | ACF